Friday, October 2, 2009

Is Your Sales Assessment the Best? Eight Things You Need to Know

There are hundreds of consultative sales assessments out there. Perhaps you use one of them. If not, you should as we know that better decision-making (i.e., improved selection and targeted development planning) will result from the use of an assessment that provides more accurate information both for candidates and incumbents.

If you already use a consultative sales assessment, however, you need to ask yourself whether the instrument you are using is truly world-class - - how does it "stack-up" against the well accepted benchmarks that define "the best."

Does your consultative sales assessment?
  1. Measure both "can do" (i.e., sales skills) and "will do" (i.e., behavioral tendencies and personality) components.
  2. Provide a "green light" and "red light" metric. In other words, does your assessment yield a probability of success score to be used for selection.
  3. Provide sales skill, behavioral and personality information that is easily interpretable based on a massive users database (hundreds of thousands).
  4. Utilize job simulation -- where candidates and incumbents experience a "day in the life of" and they use their situational judgment and skills to successfully handle typical sales challenges.
  5. Provide accurate selection information and rich developmental information to kick-start a newly hired salesperson's development.
  6. Provide you the opportunity to benchmark the skills and behavioral tendencies of your incumbents -- so you can determine where training is required to make your sales force world-class.
  7. Generate a custom interview based on the candidate's assessment results?
  8. Meet all EEO and ADA requirements?
Click here to see a sample report that generates from the AlignMark Inc. AccuVision Sales Simulator. Let me know if you would like to discuss our assessment in more detail and/or experience a demonstration.

John Mattone, VP Sales & Marketing
jmattone@alignmark.com
407-659-3525

Tuesday, August 18, 2009

Real HR Leadership Requires Taking Action NOW!

Caution is the watchword in today's market. Companies are afraid to act. Sales surveys indicate that sales cycles are lengthening due to uncertainty and misdirection. Outsourcing is happening in smaller steps now.

This is the context within which most organizations are choosing to operate. Many of our clients, however, are making savvy decisions where they see the current economic climate as the perfect time to get their talent management systems in order. They understand that improving their talent screening and selection systems, upgrading their leadership talent, and improving workforce productivity-- are the only keys to making their workforce more capable, committed, and aligned to drive even greater operating success. Some of our clients recognize the absolute predictive nature of their human capital assets and systems as "leading indicators" to cost reduction and gaining competitiveness. We encourage all our clients and the many prospects we aspire to work with in the near future-- to work hard on the fundamentals now. Diagnose the strengths and weaknesses in your talent management processes and take action on closing gaps-- optimize both your talent assets and systems now-- so you are prepared to compete when the economy recovers (which is NOW).

To this end, we are here for you. We continue to strive to be the best human capital consulting firm we can be. We want to continue to provide you an array of research white papers, human capital "tool kits", products and consulting services-- that will enable you to successfully compete now and into the future. These include:

New/Updated Talent Assessment Products:
  • AccuVision Sales Simulator -- ideal for selecting new salespeople and benchmarking/developing incumbents
  • AccuVision Teller System -- ideal for selecting tellers in banks and credit unions
  • AccuVision Call Center Simulator -- ideal for selecting call center agents
  • AccuRecruiter -- ideal for sourcing, screening and selecting talent (volume positions); will improve quality of hire and reduce cost per hire
Our research white papers are available if you wish to read about our philosophy, research and success stories as they relate to optimizing human capital and the importance of seizing opportunity now. We welcome the chance to talk with you soon.

John Mattone, VP AlignMark (407) 659-3525

Wednesday, July 22, 2009

Breakthrough Talent Leadership

Talent Affirmation & Differentiation
In an earlier article we indicated that only 16% of organizations separate the "A", "B" and "C" players. If an organization does not engage in a systematic approach to separate talent-both in terms of performance and potential-then it becomes impossible to make the best strategic human resources decisions (i.e., rewards, promotion, succession planning, and termination decisions.)

After all, those employees who consistently execute at the highest level should be rewarded more than employees who don't execute at the highest level. Great organizations differentiate pay, opportunities, and other investments they make in people. They reward their best performers with fast-track growth and pay them substantially more than their average performers. They develop and "affirm" their solid performers who are always trying to raise their game. They also remove employees who are under performing. Their belief, a perceptive and correct one, is that condoning or tolerating poor performance is destructive to the team's motivation for success and achievement.

The catchphrase, "The best way to punish a high performing team member is by ignoring a low performer," says it all. Under performers must be identified and dealt with.

Most organizations, unfortunately, struggle with this concept. Typically, they don't have a way to identify the A's, B's and C's, nor do they have a systematic approach and process to ensure that appropriate actions are taken. Most organizations, frankly, conduct one-day succession planning exercises at corporate headquarters; however, they have little honesty and little resulting action. On the other hand, great organizations have a passionate and diligent focus on executing "talent reviews." In fact, the intensity and focus of these reviews often match and sometimes exceed the intensity and focus of the budget process.

With respect to Talent Affirmation and Differentiation, AlignMark offers some of the following best practices:
  • Performance Management is a joint partnership between manager and employee
  • Performance Management is continuous and on-going
  • The "process" is more than a "form" or "software"
  • Managers are trained to separate the A's, B's and C's
  • Performance criteria are valid
  • Final ratings based on "what" and "how"
For additional information contact John Mattone at jmattone@alignmark.com or 407-659-3525.

Wednesday, June 10, 2009

Save Money Finding Candidates - Use a System with Functionality

Most of us have heard of online job boards or job portals. And while they have a certain appeal to many job seekers, rarely does a job seeker focus on only one single job portal. Most candidates are willing to look across many different job boards for opportunities. Conversely most companies choose only one to advertise in given the costs associated with advertising on multiple boards.

Many companies have started experiencing great success finding candidates at a lower cost per candidate utilizing many less well known, free job boards. One of the keys to having success with any job board is the frequent "updating" and utilization of the job posting.

A System that has functionality that allows a company to create a job description and automatically posts to a variety of free job boards such as GoogleJobs, Simply Hired, Craigslist, and Kijiji will lead to an increased number of candidates. In other words a company that now posts on 10 job boards versus just one will clearly not have any less candidates and in fact will have significantly more. Subsequently, the System must automatically keep the post updated. This will keep the job listing fresh and listed towards the top of similar postings.

There are numerous examples of Systems working as described above. A major Real Estate Brokerage has utilized a System for five months now. Since the System was implemented, there has been over a 100% increase in the number of leads generated through job boards in the past. This has significantly lead to a decrease in the need to spend as much money on the more expensive job boards thereby leading to a significant return on investment. For example, here are some job boards without a System and with a System:



Without System

With System

Paid Job Board Per Month

$695

$0

Costs for posting on other job boards

$200* (time it takes to post and update to 10 job boards once per week)

$135* (auto-poster capabilities of System)

Total costs - generate leads thru job boards

$895

$135

# of leads - paid job boards

Additional leads generated

40

0

0

10

Postings on other job boards

40* (if no update leads start to diminish)

40

Total leads

80

50

Cost per lead

$11

$2.70


We'd be interested in your input with regards to your organization posting listings on job boards. Do you have a System in place for keeping your listing updated? Are you interested in finding such a System?

Friday, May 22, 2009

Gen Web: What today's newest generational group means for business

We’ve all heard about Gen X, Gen Y, Boomers, etc. and each of these generations have certain characteristics that “bond” them together with the most obvious one being age. Today a new generation has evolved that has nothing to do with age. We'll refer to the newest Generation as Generation Web or “Gen Web” as its members are bonded together by a single factor - Technology.


Everyone talks of baby boomers retiring and the future shortage of qualified workers in the labor market. Well in almost all cases it’s the new “Gen Webbers” that will fill this gap, regardless of their age. Given the current economic condition, workers from all generations that join Gen Web will be asked to fill tomorrow’s jobs. Fortunately the time it takes to be part of Gen Web can be relatively short, as today the majority of jobs are becoming more and more dependent on technology. This trend will only continue, and in fact, accelerate faster in the near future. As a simple example for boomers - remember when you first used a computer, laptop or cell phone - for the younger generation, remember when you first began to text message or use MySpace. Technology weaves us all together, especially when it comes to recruiting and business.


So what are the implications of this for business? The need for this new generation in the workplace will force businesses to change many of their HR practices. The ways in which companies recruit, hire people, train and develop their employees, and manage them on the job will take on a very different look versus today (yes even today.) We’re already seeing the rapid increase in the use of social networking to find new sources of candidates and passive job seekers. This trend will continue with new ways of training and sharing information, new ways of collecting performance data on workers, etc.


And we’re not just seeing the need for technology in the workplace. New ways of communications, gathering information, reading books and newspapers will all continue to evolve. And as the technology evolves, so will the needs and skills of this newest Gen Web generation. Grandparents will join in this generation to communicate with their Grandchildren. Politicians will connect with their constituents. And Business will use technology to better connect to its customers, suppliers, and employees.

Wednesday, May 13, 2009

The Power of Your Talent Leadership Value Proposition

An organization’s Talent Leadership Value Proposition (TLVP) is the holistic sum of four critical talent leadership practices: (1) talent acquisition and deployment, (2) talent development and engagement, (3) talent benchmarking, and (4) talent affirmation and differentiation and their impact on multiple levels of business outcome, such as building capability, commitment, and alignment.

The TLVP continues to higher levels of business outcomes as well, such as individual and team excellence. All are directed toward driving business outcomes in a positive fashion. Regardless of the exact words used to capture a given organization’s TLVP, one thing is sure, the elements identified above need to be well thought out, believed in, communicated, executed, and measured—continuously.

At its core, a great TLVP encompasses everything employees experience and receive as they are employed by the organization—including satisfaction from the work they do, their comfort and “fit” within the culture, the quality of leadership, co-workers, compensation, etc.

A great TLVP always encompasses the ways an organization fulfills the needs, expectations, and dreams of both incumbents and applicants and should provide the reason—everyday—for why a leader or individual contributor should recommit to giving their absolute best. More than anything, a great TLVP clearly connects winning talent leadership practices to business and operating metrics.

As was discussed earlier, there exists no better way to create the belief in the value of the human capital asset, than by demonstrating the connectedness between winning talent leadership practices and operational success. What a great TLVP is not, is fancy words in a brochure, motivational posters hung around the workplace, or a loose connection of HR programs and initiatives.

At AlignMark, we believe an organization’s ability to combat such challenges as the aging workforce, turnover, engagement issues, etc., exists in direct proportion to the strength and vibrancy of their talent acquisition and deployment practices, their talent development and engagement practices, their talent benchmarking practices, and how well they truly differentiate and affirm employee performance across the board.

The most successful organizations develop creative recruiting strategies and tactics (e.g., career portals where the CEO or Senior VP of Operations delivers an engaging message to candidates); they screen and select only those candidates who demonstrate they have the highest probability of being successful, of staying (being retained), and of remaining committed; they provide a rich, engaging, dynamic, and compelling learning and performance support environment in which leaders and individual contributors are continually motivated and excited to become the best they can be; they provide benchmarking and certification opportunities for employees to prove—on a continuous basis—that they possess the knowledge, skills, and abilities required for success; and they reward and recognize those who truly execute. These are the foundational steps required for combating all external and internal challenges. In fact, great organizations, while mindful of these challenges, are never consumed by them.

A strong TLVP foundation leads to: (1) Capability, (2) Commitment, and (3) Alignment. Great organizations excel in creating the belief that their people “can do” (i.e., possess the capability), “will do” (i.e., maintain their commitment), and “must do” (i.e., have the right alignment) that is required for success, now and into the future. To put it in different words, when talented people are trained and “nourished” to excel in their work, when they are provided a rich, engaging environment in which there is passion and excitement about doing great work and truly making a difference, and when they perceive a connection and alignment between their work and the realization of organizational goals and metrics—great things happen (i.e., individual and team excellence). At AlignMark, we call this “Pull Magic”—where employees are passionate about being “pulled” in a direction of individual and organizational greatness.

Many organizations, because they haven’t created this type of environment, achieve the opposite. In the absence of pull strategies, they resort to “Push” strategies, where people perceive being “pushed” in a direction most likely to benefit the organization − not the individual. Individual contributors lose sight of the relationship between their efforts and the organization’s success. Push strategies facilitate the growth of organizational climates characterized by a division between management and individual contributors. Individual contributors feel disconnected. They increasingly disengage. A kind of “outcome myopia” emerges where decisions about discretionary effort and levels of engagement are based on what individuals perceive as good for themselves personally, effectively disregarding what is good for organizational success overall.

Push strategies can encourage individual contributors to perceive management as a primary obstacle to the successful execution of their jobs, and they foster the belief that their interests are in direct conflict with management’s. They view their work environment as “Us v. Them”, with “us” being the individual contributors, and “them” being management (most often expressed as “senior” management due to the fact that responsibility for managerial decisions largely bypasses first-line supervisors, as those supervisors develop working rapport with their teams by “siding” with their teams on unpleasant or unpopular management decisions). The greater the push, the more visible the distinction becomes. And it doesn’t stop there.

Push strategies quickly become self-perpetuating cycles. Because push strategies create employee resistance, management finds itself in the unpleasant position of having to “push” harder and harder to drive organizational results. And of course that leads to more resistance, which leads to more “push,” etc. Ultimately, that cycle has to be broken, and it can only be broken by the kind of intense commitment to improving talent leadership which will result in “pull” rather than “push.”

Tuesday, May 5, 2009

What Will it Take for the Market to Rebound in 2009?


Today's USA Today headline states - Federal Reserve Chairman Bernake accentuates the positive on the economy, saying the economy should pull out of a recession and start growing again later this year.

If so, what's our role in helping the market rebound? If “Rebound” means getting back to the sales levels and home values experienced just a few years ago, the answer is NOTHING, which is not necessarily bad. If the definition of rebound implies simply returning to sales volumes and prices more in line with historical norms and growth patterns (normalcy), the situation is not nearly as bleak as some daily headlines and cable news shows lead many to believe.

For a rebound to happen, jobs will need to be created and growth in existing home sales will need to occur. And if Florida, California and a few other culprits that contributed to the speculation frenzy were deleted from current statistics, the picture of the overall market changes dramatically. "The housing market, which has been in a slump for three years, has shown signs of bottoming," Bernake says. A rebound is coming, but who will rebound quicker, stronger and more profitably depends on one major attribute—PEOPLE.

Therefore, the better question is not “What will it take?” but rather, “For whom” will a rebound occur. The rebound will not be an all or none phenomenon—not every business will rebound. This challenging business market will continue to lead many to consolidation, where only the stronger companies will survive by themselves. It is ever increasingly important to make sure you have the “right” people on staff – PEOPLE who can produce, sell and perform. And it will be similarly important to have the right tools and technologies to support and differentiate your organization. But I caution you--it is not better to have Anybody vs. Nobody. Those firms that identify professionals that have an aptitude to do the job will be positioned for growth. And don’t ignore the Gen Y folks—you don’t need only experienced professionals—you just need the “right professionals.”

Managers and recruiters should target career minded prospects rather than simply hiring as many as possible; differentiate your value proposition to prospects; and use professional hiring tools to better assess prospects. Managers should provide training and mentoring to enhance effectiveness versus simply acquiring meaningless designations. And managers should focus attention on performers; non-producers can’t be allowed to remain because “they don’t cost anything.”

If you want to rebound, you’ll have to make it happen; you can’t just wait for it to happen on its own. The time is right; the real estate market is poised to rebound with first-time home buyers as home prices settle at more affordable levels and historically low interest rates. Bernake also said that the recession may be loosening its grip on the country. With a better job forecast for later this year, the next step is job creation. Remember, PEOPLE are the lever that will allow you to rebound - your most valuable asset.